Turning the Spotlight Around: Pete Krainik Interviews Drew Neisser

CMO Club CEO Pete Krainik interviews Renegade CEO Drew Neisser on content marketing, CMO challenges and the most common mistakes made on social media.

In partnership with The CMO Club, Drew Neisser, CEO of the social/marketing firm Renegade, has interviewed and written about nearly 100 club members.  As you might imagine, Drew has amassed a range of insights on marketing overall as well as specific thoughts on CMO effectiveness.  Some of these came to light at the recent roundtable of CMO Award winners that Drew moderated so we thought this was a good time to turn the spotlight around.

Pete: Thanks for moderating the CMO Award winner roundtable.  It was a great conversation overall.  What…