Ulta Beauty CMO Dave Kimbell’s Q&A with the Chicago Tribune

CMO Dave Kimbell explains how Ulta is using apps, data, YouTube, Google and a digital dossier to make shopping more immediate, personal and fun.

By Kate MacArthur, writer for Blue Sky at The Chicago Tribune

This article originally appeared in The Chicago Tribune’s Blue Sky Originals, which can be found here

As beauty-product sales increasingly move online, Ulta Beauty has launched a slew of technologies to improve its service and boost sales. It’s part of an ongoing makeover that the Bolingbrook-based retailer launched in 2013. Dave Kimbell, the company’s chief merchandising and marketing officer, explains how Ulta is using apps, data, YouTube, Google and a digital dossier to make shopping more immediate, personal…