The Unexpected Impact of Call Conversions on ROI: A CMO Solution Guide in Partnership with DialogTech

The Unexpected Impact of Call Conversions on ROI – A CMO Solution Guide

New CMO research reveals that call conversions are increasingly important in the mobile economy, having the ability to make or break your marketing ROI.

In a world of advanced marketing strategies and tactics, phone conversions are an oft-overlooked – yet critical – piece of the customer journey. In fact, in new research conducted for A Wake-Up Call for CMOs: The Unexpected Impact of Call Conversions on Marketing ROI, a CMO Solution Guide in partnership with DialogTech, revealed that marketers that can attribute call conversions from their digital marketing stacks and analyze caller experiences are seeing impressive increases in marketing ROI via customer and revenue growth. This year, for the first time ever, marketers spent more on digital channels than they…