Use New Technology to Grow Your Brand: Audi, 3M, Patrón and Kimberly-Clark Weigh In

Here are four ways CMOs have used the latest technology to cleverly steer their marketing and engagement strategies, resulting in company growth.

It’s a jungle out there. New competitors seem to sprout like weeds from unlikely corners. Old foes, like internal inefficiencies and legacy systems can bury all but the hardiest of CMOs. Thriving in this environment often takes courage and a willingness to introduce new technology and or test new marketing platforms. These initiatives act like rich fertilizer, not only producing immediate growth opportunities but also cultivating an air of innovation that can pervade the organization. Martine Reardon, the CMO of Macy’s, notes that the success of their recent technologically enabled events, such as the Macy’s Parade and its corresponding app,…