The Valuable Marketing Lessons I’ve Learned As a Start-Up CMO

The Vendor Shortlist: Recommendations from Boston CMOs

When it comes to recommendations for the best vendors and marketing tools, why not turn to your peers? During a recent Boston Roundtable, CMOs shared their favorites.

When it comes to recommendations for the best vendors and marketing tools, why not turn to your peers? During a recent Boston Roundtable, CMOs shared some of their top tools that they turn to for marketing management, design, strategy and attribution.

Full-Service Agencies

  • Boston Interactive – The agency for all things digital, ran by digital natives. They handle everything from website services and UX, to marketing strategy and implementation.
  • Momentum – They refer to themselves as The Total Brand Experience Agency and what they do best is exactly that: help brands create meaningful customer experiences.

Lead Generation and Marketing Attribution Platforms

  • Bizible – Helps CMOs tie marketing efforts to revenue with B2B-tailored marketing performance management.
  • FullCircle Insights – Multi-touch attribution tools help show you the value of each touchpoint in the customer journey, syncing with Salesforce for seamless CRM.
  • Leads Bridge – The lead generation vendor that helps you scale your Facebook ads with ease. Includes CRM retargeting, lead ads sync, conversion sync, and pixel enhancer.
  • LeanData – Lean lead management tools that syncs with Salesforce and helps brands maximize value per lead.
  • Terminus – Account-based marketing platform that helps B2B marketers boost conversions and increase their bottom line.

Marketing and Sales Management Tools

  • Domo – A robust business dashboard that gives business insights and data tailored for the C-Suite, marketing, IT and sales departments.
  • Hudson River Group – Marketing mix modeling plan that provides sales growth insights for bricks and mortar and online stores.
  • Influitive – An advocate marketing platform designed to leverage your customers’ voices and amplify social conversations.

Design and UX Vendors

  • Fresh Tilled Soil – Simple, effective website design and custom mobile applications for brands. Their website sums it up like this: “We design great digital products to make people feel superhuman.”
  • Suite CX – Customer journey mapping and strategic planning all in one place for better customer experiences.