Marketing Effectiveness
Improving Digital Marketing

This Week in Marketing: Keeping CMOs in the Know

Averi Melcher
May 03, 2017

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In the midst of NewFronts, brands and marketers are in a frenzy, with presentations providing the perfect stage to roll out new advertising options – like Hulu’s shop-able commercials and live TV services – and make big brand announcements – like Twitter’s digital video initiative.

From NewFronts and beyond, here are some of the top things we’re talking about this week:

  • Rise and…wine? 7 a.m. might be an unlikely time to advertise chardonnay, but SkimmReads has found a marketing sweet spot, pairing book reads and wines for its 5 million+ daily email subscribers. Publishers and vineyards alike are raising their hands to be featured on TheSkimm. Read more on Business Insider, here.
  • Want to reach all US users who view a Story on any given day? That’s what Snapchat has been asking advertisers as it pitches its new Snap Ads Max Reach, a homepage take-over style advertising option. Read the news and check out a Snapchat ad format guide on Marketing Land.
  • “We’re safer than you.” Or at least that’s what the New York Times had to say to digital media ad platforms during their NewFronts presentation. This comes at a time when brand safety concerns are at an all-time high. On that note, Facebook announced that it’s hiring 3,000 people to review posts for hate speech, crimes and other harmful content. More on TechCrunch.
  • YouTube is getting a makeover. On Tuesday, the company announced that their new design is based on simplicity, consistency and beauty – and opened the platform to beta testers around the world. It’s still a work in progress, but expect some new features to be rolling out in the near future.
  • Business travel, elevated: Airbnb released its first multimedia campaign targeted toward people traveling for work. Although its business features launched in 2016, Airbnb has recently added upgrades – like expense receipts, work-specific search functions, and stricter host criteria – that position it to take on more of the business travel market. Adweek has the details.
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