This Week in Marketing

This Week in Marketing: Keeping CMOs in the Know

Here are five things in marketing we are talking about this week.

This week, brands and media platforms are focused on streamlining their marketing process, increasing ad effectiveness, and creating a better experience for users. Here are the five marketing headlines that caught our attention this week:

  • Google announced that they will be releasing an ad filter in 2018. If you think that’s counterintuitive, you aren’t alone. However, the search engine will be using it as a quality control of sorts to block invasive ads and make the user experience better. Which means brands and marketers will need to double-check their content. Marketing Land shares…