This Week in Marketing: Keeping CMOs In The Know

The beginning of 2018 saw many predictions for the marketing world and CMOs - Find out what the experts see coming on the horizon in This Week in Marketing.

The beginning of 2018 saw many predictions, including where AI is heading for consumers and brands, which marketing initiatives fraudsters are most likely to target, and how the CMO role is changing on a global level. Here are some of the most recent stories making headlines in the marketing world:

  • Marketers race to reach audiences on Alexa and Google Home. Hands up: who received (or knows someone who received) an Amazon Alexa or Google Home gadget for Christmas? The exploding popularity of voice assistants is leading brands of all kinds to wonder how they can bring voice and conversation to their existing products.…