The beginning of 2018 saw many predictions, including where AI is heading for consumers and brands, which marketing initiatives fraudsters are most likely to target, and how the CMO role is changing on a global level.
Here are some of the most recent stories making headlines in the marketing world:
- Marketers race to reach audiences on Alexa and Google Home. Hands up: who received (or knows someone who received) an Amazon Alexa or Google Home gadget for Christmas? The exploding popularity of voice assistants is leading brands of all kinds to wonder how they can bring voice and conversation to their existing products. Read all about it in this AdWeek article.
- Buyer beware! 2018 is predicted to be the year when mobile apps and influencer marketing are most at risk of fraud. So how can companies protect themselves? It comes down to more monitoring on the buy side, and more screening and policing on the sell side. Learn how your business and marketing strategies may be affected: check out this eMarketer interview with the co-founder and president of White Ops, a firm specializing in ad verification and fraud prevention.
- Will 2018 be the Year of the Virtual CMO? Forbes contributor Steve Olenski seems to think so. While working remotely is not necessarily new, its benefits to employees, productivity and the bottom line are becoming increasingly recognized—leading more and more organizations (and marketers) to jump on the virtual office bandwagon. Read Olenski’s prediction here.
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