Marketing Effectiveness
Leveraging New Technologies and Marketing Platforms

This Week in Marketing: Keeping CMOs In The Know

Lindsey McCaffrey
January 12, 2018

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The beginning of 2018 saw many predictions, including where AI is heading for consumers and brands, which marketing initiatives fraudsters are most likely to target, and how the CMO role is changing on a global level.

Here are some of the most recent stories making headlines in the marketing world:

  • Marketers race to reach audiences on Alexa and Google Home. Hands up: who received (or knows someone who received) an Amazon Alexa or Google Home gadget for Christmas? The exploding popularity of voice assistants is leading brands of all kinds to wonder how they can bring voice and conversation to their existing products. Read all about it in this AdWeek article.
  • Will 2018 be the Year of the Virtual CMO? Forbes contributor Steve Olenski seems to think so. While working remotely is not necessarily new, its benefits to employees, productivity and the bottom line are becoming increasingly recognized—leading more and more organizations (and marketers) to jump on the virtual office bandwagon. Read Olenski’s prediction here.

Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!

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