Pok̩mon GO Is The Gateway to What AR Can Do for Content Marketing

What Marketers Can Learn From the Success of Pokémon GO

Pokémon Go became 2016’s poster child for what AR could do for us in the future, sparking conversations amongst brand leaders and marketers.

At The Digital Hollywood Experience this year, I had the opportunity to moderate a panel discussion on the phenomenon of Augmented Reality. Or rather, the form most people would more readily recognize it as: Pokémon GO. Yes, the mobile game that was a mega-hit from the moment it arrived on the scene has shown brand leaders and marketers what awaits us in the not-so-distant future. Think of AR as another wave of technological transition – similar to the ones that moved us from TV to Internet and desktops to mobile. This, too, will transform the way we interact with each other.…