Not everything that can be counted counts, and not everything that counts can be counted. -Albert Einstein
I value the CMO conversations I get to have every single day. They are always teaching me new things and making me think. I find it so interesting to host CMO Club dinners behind closed doors and hear what CMOs really care about versus what many in the industry think is important to CMOs. The bottom line – it’s not what most people think.
Is it all about ROI?
With the obsessive focus on marketing…