CMO-recommended books

What’s on Your Bookshelf? Peer Recommendations for CMOS

What better way to update your bookshelf than by picking the brain of your peers to see how they’re staying sharp? Here are some top picks recommended by CMOs throughout the year.

It was Francis Bacon who said, “Some books should be tasted, some devoured, but only a few should be chewed and digested thoroughly.” In the rapidly changing world of marketing, finding the right books to devour and digest can be a challenge of its own; CMOs have limited time on their hands and ever-increasing demands. So what better way to update your bookshelf than by picking the brains of your peers to see how they’re staying sharp? Here are some member favorites that have been mentioned at Roundtables and other CMO Club events: strengths-finder-2-Tom-Rath