When Not To Be A Marketer

Here's why you don’t want to be the marketer in the boardroom...

Before your next board meeting, make sure you turn off your marketing brain before entering. Yes, you read that right. Mike Linton, CMO of Farmer’s Insurance told last year’s Summit attendees that you don’t want to be the marketer in the boardroom. “Instead, be a strategy person who happens to be good at marketing,” said Linton. Why? Because, even though you are valued for this exact expertise, falling into ‘marketing speak’ will only lose the attention of your listeners. It simply comes down to speaking to your audience. Not everyone on your board is going to understand the latest trends…