Where Data and Story Meet: Data Scientists and Modern Marketers Converge

Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

New member research reveals five steps marketers can take to develop an environment for great data storytelling within their team.

Randa McMinn
SVP Marketing
Data is rapidly transforming the way companies are transacting and engaging with customers. Gone are the days of not having enough data, now we are being inundated with too much and are struggling to find ways to make sense of it. As a business leader, your success is heavily reliant on making sense of data, so it is becoming imperative to build and nurture a great data storytelling capability. In a new research report, my colleagues and I explore the increasing…