Whose Brand is it Anyway? Ideas on Customer Experience from the London Roundtable

Whose Brand is it Anyway? Ideas About Customer Experience from London CMOs

During a recent London Dinner and Roundtable discussion, CMOs shared ideas that challenge some long-standing brand mentalities about what it means to create an outstanding customer experience.

A CMO Club Roundtable in London brought industry thought leaders from across Europe and the US together to discuss the challenges of developing new approaches to consumer experience in an age of marketplace disruption. Luanne Calvert, SVP, Global Marketing and Communications, Virgin America, kicked off the conversation with a talk about the new, consumer-focused landscape that marketers must learn to navigate as they build a long-term strategy, sharing ideas that challenge some long-standing brand mentalities. Here are three of the highlights: The Idea: No One Cares Who You Are While that may…