corporate-social-responsbility

Why Corporate Social Responsibility is a Mindset – Not a Strategy

Drew Neisser

In a recent interview on The Drew Blog, Karen Quintos, CMO of Dell, shared insights on creating a strong corporate social responsibility mindset – not strategy – and how this should permeate every aspect of what your company does. 

“Ultimately CSR is not a marketing strategy—it’s a tool for building a better business,” said Quintos.

There are a number of key takeaways about CSR from my most recent interview with Karen Quintos, CMO of Dell, not the least of…