Why the Focus on Customer Acquisition Has Left CMOs - and Customers - Unsatisfied

Why the Focus on Customer Acquisition Has Left CMOs – and Customers – Unsatisfied

The latest CMO Club Solution Guide digs into how to create not just new relationships with your customers, but lasting ones.

Marketers could learn a lesson from eHarmony when it comes to (customer) relationships: new relationships are important, but what really matters is lasting relationships. New research by The CMO Club, and in partnership with Signal, drives this point home. The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiencesqueried CMOs and senior marketers at top B2C brands about their marketing and customer experience priorities for 2017. Dollars go to acquisition — loyalty gets short shrift In the survey, 74% of marketing executives said that growing new customer acquisition is one of their top…