Will you market like a leader in 2016?

There's a difference between marketing well and marketing like a true leader in your industry. Here's how to take your marketing to the next level.

There’s a difference between marketing well and marketing like a true leader – a market maker – in your industry. It’s a hard job to do and it doesn’t happen automatically. That’s why you must always be thinking like a leader – to either remain one, or to break through to the next level. In my career, I’ve had the opportunity to manage several teams at Fortune 100 companies, helping them either maintain their position in the market or grow to new marketing heights. With all of them, the framework for marketing like a leader is the same. First, start with a…