Top Marketers, George Aivazoglou, VP Marketing – Eurosport at Discovery Communications, Daniel Cherry III, CMO of Esports Leagues at Activision Blizzard and Van Diamandakis, CMO at Persado, explain their use of AI, and how it can be used to create customer relationships and drive responses.
- It’s a struggle to know how AI plays with creative. Research shows 71% of CMO’s don’t believe in their creatives ability to drive responses, yet marketers spend 15-20% of their budgets in creative production. This is a confidence crisis.
- it’s about the machine…