Would You Have a Beer with Your CTO?

They both have the word ‘chief’ in their title, but beyond that, CMOs and CTOs rarely have much in common. Dun & Bradstreet’s Judy Hackett, Senior VP and CMO, and Aaron Stibel, Senior VP and CTO, talk about bridging the gap between the two previously separate positions and building a culture of collaboration.

They both have the word ‘chief’ in their title, but beyond that, CMOs and CTOs rarely have much in common. As CMOs get lost in the web of customer experience and marketing strategy, CTOs are thinking back-end building infrastructure and worrying about downtime. However, the shift from traditional to digital requires a reliance on technology for marketing execution and delivery. More than ever before, the CMO and CTO must work together toward a united goal. In a recent article, Chief Marketer interviewed Dun & Bradstreet’s Judy Hackett, Senior VP and CMO, and Aaron Stibel, Senior VP…