Virtual Roundtable Marketing Tech Stack the CMO Club

Your Marketing Tech Stack – Who Does What and Why – Lessons of What Works

Marketing tech isn’t just about choosing the right tool and buying the license, it’s also about having the right people in place and ensuring buy-in across your organization to have the greatest success. Eric Eden, CMO, Receipt Bank, led The CMO Club Virtual Roundtable, Your Marketing Tech Stack – Who Does What and Why – Lessons of What Works,where he discussed the best tools to use and the best ways to use those tools. “When you have so much choice, you really need to be careful about what you choose,” Eden said. “Identify the tools that are really…