Richard Honiball SHARES His INSIGHTS AS THE NEW CMO Impact SOLUTION CHAIR

Richard Honiball, the new CMO Solution Chair, shares his insights as head of the CMO Impact Pillar. “It’s never been a better, yet more challenging, time to be a marketing leader.  Our potential for impact is at an all-time high as marketing has become the lynchpin of successful brands and organizations.  Simultaneously, as our profession transforms dynamically, it is increasingly challenging to excel in all things marketing so that you can maximize your impact.  Whether you employ science or art, research or rogue thinking, big data or a big heart, the goal of the CMO is to make a measurable…