RICHARD MARNELL SHARES HIS INSIGHTS AS THE NEW CMO Marketing Effectiveness CHAIR

Richard Marnell, the new CMO Solution Chair, shares his insights as the head of the CMO Marketing Effectiveness Pillar. “The extent, level, and pace of change for today’s marketer is astounding. While I do my best to get ahead, as a student of the marketplace I recognize that all of us are learning at the same time and the marketplace is changing at the same rate. We have a distinct opportunity to help one another to learn and grow directly. We can adopt new sophistication that is available in today’s marketplace and help to understand our customers’ needs to make…