SHERYL ADKINS-GREEN, MARY KAY AND THEIR MORE THAN THREE MILLION SPOKESWOMEN

For over fifty years, Mary Kay, Inc. has been empowering women around the world to make a difference in their community, conveying this message with an over three million-strong corps of Independent Beauty Consultants. This decentralized business model poses unique challenges for Mary Kay, Inc. CMO Sheryl Adkins-Green, who has to create marketing plans that appeal not just to Mary Kay customers, but also to the people who sell Mary Kay products. Even though Adkins-Green says that “the ultimate influencer is the Independent Beauty Consultant herself, and this is consistent with how Mary Kay began this business,” she doesn’t intend…