The CMO Solution Guide to Programmatic Marketing is designed to help CMOs benefit from programmatic’s promise to deliver quantifiable bottom line results and bring marketers closer to their customers. From the voice of 225 marketing executives surveyed, representing a wide variety of industries, and interviews with leading adopters; Kimberly Clark, Viking Cruises, Philadelphia 76ers and 3M, the Solution Guide focuses on defining the best practices of those CMOs who have successfully adopted programmatic strategies. The common characteristics include:

  • Aligning the organization around programmatic
  • Driving the capture and usage of customer intelligence
  • Adopting a culture of testing

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