The CMO’s Essential Guide to Video Marketing in 2015

As C-suite marketers, over the past few years we’ve become comfortable with the idea of funneling a large percentage of our budgets into digital. Within just the past year, brands practically doubled their investment into the production of compelling video content. This is hardly surprising, seeing as YouTube has become more popular than TV and happens to be the second largest search engine in the world. Our potential customers are spending more and more of their time online, and a growing percentage of that time watching video. Cisco estimates that by 2018, video will make up 87% of all online…