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Thought Leader Contributions
How to Build a Lifetime of Financial Loyalty
July 8, 2019
Digital marketing for all five stages of the customer lifecycle
The CMO Guide to Website Redesign
September 11, 2018
Redesigning a site is far different from replatforming. The former is akin to painting an old house a new color while the latter is more like tearing it down and starting over again.
New Approaches to Creative and Content Production
June 29, 2018
Grant Munro, SVP of Shutterstock Custom, an expert on Visual Content for Marketing offers insights on the importance of visually creating your brand's identity.
Winning with M&A: 6 Questions to Unlock Brand Potential
April 5, 2018
When businesses go through major corporate mergers, splits or spin-offs, how can CMOs focus on protecting and enhancing brand value?
Conquering Complexity: How La Quinta Integrates Simplicity Into Brand & Experience
March 23, 2018
Siegel+Gale's Margaret Molloy interviews La Quinta's Julie Cary about making it easier for customers to interact with brands...by focusing on simplicity!
How to Identify “Champion Leaders,” Boost Corporate Culture & Deliver Marketing ROI
February 22, 2018
Does your company encourage innovative thinking of employees? Michael Brenner of Marketing Insider Group argues why culture is the new mandate for business.
An Insider’s Look at CES 2018
January 17, 2018
Every year, one of the things we look forward to most from CES is the event recap by former Microsoft executive, Steven Sinofsky. Here is an excerpt from Steven's report of his observations at CES 2018 (and we promise it won't disappoint).
A New Kind of Content Discovery: Talking “Reverse Search Engines” With Taboola’s Adam Singolda
January 2, 2018
Taboola Founder and CEO Adam Singolda chats about "reverse search engines," ensuring brand security, and new storytelling opportunities for brands.
“You Have $2.37 Left To Spend” + 24 More Email Subject Line Examples From The Pros
December 12, 2017
In a world of inundation, how can you make your email stand out…and get opened? Fit Small Business provides 25 expert tips for improving click-worthiness.