THREE THINGS TO REMEMBER WHEN CONNECTING WITH SMALL BUSINESS OWNERS

By Brian Moran, Founder of Brian Moran & Associates I’ve spent the past quarter of a century working with business owners and entrepreneurs; organizations ranging from startups to publicly traded companies. One of the biggest lessons I’ve learned about the small-to-midsize business (SMB) market is that it’s not one market comprised of 27-28 million companies. The SMB space is actually thousands of smaller segments that make up 99% of all businesses in the United States. Imagine holding a large mirror in your hands that represents the SMB market. Drop it on the floor and the glass shatters—leaving shards, large and…