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  • CMO Impact

    The CMO Club Atlanta Roundtable Recap. May 21, 2018

    Mike Albans
    By - May 29, 2018

     
    “If you could go back 20 years and give your younger self some advice, what would it be?”
     

    - Learn how to fail faster. Learn from it and move on.

    - Don’t be so focused on the ultimate goal of “getting to the top” – enjoy the ride.

    Don’t worry about fitting in. Be yourself. Your true talents and abilities will be revealed as you “enjoy the ride.”

    - Learn about the importance of the company’s culture beforehand.

    - You don’t have to love the topic . . .

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  • CMO Impact

    Will you market like a leader in 2016?

    By - January 13, 2016

    There’s a difference between marketing well and marketing like a true leader – a market maker – in your industry. It’s a hard job to do…

  • CMO Impact

    Would You Have a Beer with Your CTO?

    By - October 15, 2015

    They both have the word ‘chief’ in their title, but beyond that, CMOs and CTOs rarely have much in common. As CMOs get lost in…

  • CMO Impact

    When Not To Be A Marketer

    By - September 4, 2015

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    If you are not currently a CMO Club member, you can request membership here.

  • CMO Impact

    Board Etiquette 101

    By - July 31, 2015

    I’ve spent the past nine years serving on corporate boards for Brunswick Corporation, Red Robin, and Nordstrom fsb. My time on those boards has taught…

  • CMO Impact

    The Board Room: How to get there and what to do once you arrive

    By - February 18, 2015

    Did you know that of the 900 Fortune 1,000 Board Seats, only 38 are sitting CMOs? That’s less than five percent! At our recent Silicon Valley and…