Richard Marnell captures marketing mix optimization perfectly: “Blending offline and online marketing requires skill and knowledge. Creating a unified customer experience across all those touch points is even more tenuous.” Amen. Let the optimization begin.
The CMO Solution Guide to the Future of TV and Digital Video
The CMO Club, in partnership with Simulmedia, conducted research to help marketers solve the media tug-of-war between TV and digital video. CMOs share how best to manage the media mayhem and embrace the reality that TV and digital video co-exist for two different purposes and live happily together for a long time to come.Read More