CMO Impact

Effective Integration of Mergers and Acquisitions

EXECUTIVE SUMMARY

Roughly 70 percent of all corporate mergers fail, according to Bain & Company. A 2013 survey points to culture clashes as the likely culprit. That’s why we’ve brought you this Solutions page on the Effective Integration of Mergers and Acquisitions. It’s a tough topic to generalize, as each merger experience is unique to both the companies and employees involved but some universal themes ring true. Here we hope to share some personal experiences from CMOs as well as general advice on how to survive and thrive after a merger.

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