Marketing Organization

Leading an Effective Global Marketing Organization

EXECUTIVE SUMMARY

We’ve been fortunate to work with the best of the best marketers from around the world.  From that vantage point, we’ve seen first-hand the incredible impact of CMOs who lead global organizations effectively.  Its not easy, but it is essential.  As our Portland CMO Club Chapter President and CMO of Cambia Health Solutions Carol Kruse points out, ‘If you have a website, you’re already global.” That’s a starting point.

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