CMO Impact

Managing Changing Agency and Vendor Ecosystems

EXECUTIVE SUMMARY

Selecting the right marketing partners and vendors is of crucial importance to CMOs as these partners become representative of your company and often interact directly with your customers. On our Managing Partner and Vendor Ecosystems solutions page, we’re going to focus on finding answers to your most frequently asked questions: What steps can I take to ensure a successful partner/vendor relationship? What questions should I ask of a potential partner? How can I make sure that expectations are clear from the beginning? Cultivating and maintaining a fruitful and mutually beneficial partnership IS possible with strategic planning, clear communication, and dedicated management.

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