Given the scope, speed and size of changes in marketing, there is no one CMO who could do it all. This makes the structure, staffing and culture of our marketing organizations the first critical link in getting marketing right. We need agility. We need transparency. We need iterative approaches. We need a wide range of skills. Creating the right team and right environment to cultivate marketing-smarts-in-action is an ever-evolving target.
We’ve never needed each other more than we do today. Take a look at CMO ideas – we are sharing for our mutual benefit. We hope this reaps great rewards for you and your marketing organization.
It's Time to Transform your Marketing Organization
The CMO Club and Oracle co-hosted a panel session at The CMO Club Fall 2015 Summit where top marketers shared their own examples of a successful marketing organization.Read More