March Communications

Gabi Zijderveld
January 25, 2018

March Communications was tasked with helping emotion AI company Affectiva elevate its PR program and brand awareness, beyond the inbound media requests we’d been receiving, to be more strategic and proactive; “own” the topic of “Emotion AI” in the media; and generate visibility in new sales verticals. With its impressive media relations and writing skills, March has worked closely with Affectiva over the last 1.5 years to create audience-specific narratives, demonstrate the value of “emotion AI” in verticals like automotive and robotics, and take advantage of events to showcase Affectiva’s innovative technology and establish credibility in the space.

In 2017 alone, Affectiva received more than 170 pieces of coverage in business and technology press including NPR, TechCrunch, The Next Web and Boston Business Journal. The number of people searching “emotion AI” on Google nearly doubled over a 12 month period and there was a 300% YoY increase in articles mentioning “emotion AI.” March also helped Affectiva put on the first-ever “Emotion AI Summit” in Boston that attracted more than 300 attendees, 29 speakers and 19 registered journalists. Additionally, March has had an impact on Affectiva’s recent success in an important sales vertical, automotive, with 29 pieces of coverage publishing in less than a year that feature or mention Affectiva’s capabilities in the space, including articles in VentureBeat, Forbes, CNET and Xconomy.

We consider March an extension of our team, and their ability to really understand what we do, communicate it effectively to media and our audiences, and offer daily strategic guidance on how PR can complement our business objectives, has been incredibly valuable to us. I recommend a partnership with March Communications to any technology company that wants to take its PR program and brand awareness to the next level.

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