Brand Zoo

Brand strategy and design agency.

What did this Vendor do for you?: Led a re-brand initiative to help our company (TRUSTe) transition from being perceived as a legacy privacy certification services company to a SaaS tech company (reflecting our new product offerings. TrustArc sells compliance software to businesses to manage regulations like the GDPR, HIPAA and California Consumer Privacy Act (CCPA). Your vendor review: Phil and the Brand Zoo team helped transform a sleepy 15 year old brand into a newly energized tech company. They helped convince us that a simple logo / design / color change was not going to shift the existing market perception. They led a full name change from TRUSTe to TrustArc. In addition to the name change, they created a new identity, message platform, website, and sales collateral which was well received internally and externally. We recently closed a $70M D round thanks in large part to the new identity.

Contact Name: Phil Battat
Contact Email:
Contact Website:
Location: San Francisco, CA, United States
Geography Covered: North America